How to achieve a full-chain promotion for T-mall Super Brand Day by connecting with GEN-Z consumer groups?

With the theme of " New Game, Runs Together " , FEVER came up with an integrated marketing solution for T-mall Super Brand Day Communication:

1. Love promotion, Salary promotion, and Gaming promotion … three-scenario videos are released simultaneously to initiate three new situations of CNY for you.

2. Unlocked the new tricks of gameplay on the second floor of Taobao and collected the wishes from fans all over the social media.

3. A Top 1 trading volume in the last 365 days was achieved on T-mall Super Brand Day via working with Penicillin Band and the launching the activation of “BIG DAY lighting up the Canton Tower”.