The taste profusion with Starbucks Dragon Dumpling, the cherry-blossom seasonal beverages, the best-selling mooncake gift box in the Mid-Autumn Festival ，and the much-anticipated Christmas beverages... Starbucks always refreshed our taste buds in every season of year. As a long-term marketing communication partner of Starbucks, FEVER reached young audience by using creative methods they are keen on and persistently drove a topic trend for Starbucks via launching new TVCs， and customizing communication plans.