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GuangMing Cold Drink, a time-honoured brand at the age of 71, how to facilitate this classic national brand to make a comeback by exploring its advantages with the combination of its own value accumulation?
We have a deep insight into market trends and consumer psychology, and propose a new annual slogan of "A Brighter Future", which combines social currency and emotional value to launch a year-round marketing campaign, such as
1. Provide COVID-19 fuel packages for Shanghai.
2. Create the "66UBEST Kua Kua Festival" for Ubest Ice Cream.
3. With the help of Yicheng Yiwu bayberry flavor‘ s homophonic to pray for stopping COVID-19.
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