As an innovative company with a history of more than 100 years, how does Bayer play with consumers and enjoy a healthy life?

We understand this demand and build the ecosystem of Bayer WeChat and WeChat Channel accounts into a “Bayer Information Metaspace” for different groups of accounts.

1. Base on the three major businesses of Bayer's pharmaceuticals, consumer health and crop science, the core of the brand is condensed and corresponding to the three keywords of creation, innovation and profitability.

2. On the one hand, optimize the content pillar, on the other hand, customize original content and interactive activities for Bayer.

3. Add popular science and employee care content to activate existing fans and attract potential fans.